Reviews and Reflections


“Follow that will and that way which experience confirms to be your own”.

Carl Jung, Philosopher, 1875-1961


Entrepreneurship is part of a life-long learning process; for effective entrepreneurship, potential entrepreneurs must be good learners. The proposed business models as well as the confrontation of any upcoming difficulties or challenges may provide many opportunities to think about entrepreneurship. However, it is also essential to provide some answers before entering into a business advisory relationship.

What will be the greatest challenge as a business advisor to potential entrepreneurs?

Increasing entrepreneurs’ engagement is usually the greatest challenge for a business advisor, especially when it comes to new entrepreneurs. Many entrepreneurs usually start a business advisory relationship without strong motivation and focus on short-term outcomes. It is essential to inspire entrepreneurs to apply new knowledge while meeting their own needs and interests by creating a good advisory and learning environment.

How will the combination of teaching applicable business models and assignment development can lead to a new understanding about business advising?

Knowing or understanding subjects does not necessarily mean being able to transfer knowledge well.  To enhance entrepreneurs’ learning, an appropriate learning environment characterized by various teaching strategies and presentation methods should be created.  The combination of teaching applicable business models while assigning specific tasks provides a great opportunity for the enhancement of business advising skills. It is important not only to prepare teaching materials but also to develop advisory methods for the transferability of knowledge through the assignment of specific tasks. Business advisors ought not to be “guest lectures” but the “primary instructors” of potential entrepreneurs.

What special information should potential entrepreneurs seek to obtain about their future business advisors?

A good level of business advisory experience as well as a certified acquaintance with current business tools constitutes two of the most important skills that entrepreneurs’ advisors ought to have. Other important characteristics are the willingness to explore new subjects, the flexibility to change established advisory plans and the continuous provision of updated information to entrepreneurs.